Welcome to Spanking Webmaster:
Hello! Thanks for visiting Spanking Webmaster, a resources site for webmasters who operate spanking, caning, domestic discipline, and similar BDSM-themed websites. Whether you run a spanking blog, a kinky community site, or just like sharing your favorite spanking photos on your MySpace, Flickr, or social networking site, you should find something useful here. Specifically, if you run any kind of website that gets visitors interested in erotic spanking, you should be able to find links and resources here that will help you make money from that valuable traffic.Spanking Affiliate Programs
Although there are other ways to make money from your spanking traffic, the core of your business will be sending traffic to affiliate programs, who will pay you a share of the money (often as much as 60%!) they get in sales from the web surfers you send them. These affiliate programs can sell a wide diversity of goods and services; most common is porn (spanking videos and photos) but there's plenty of money in kinky dating (memberships to kinky hook-up sites), sex toys (including whips and paddles and bondage gear of all kinds), phone sex, web cams (video chat) and many other areas of commerce.Since spanking is such a narrow niche, it can be hard to find good affiliate programs who know how to convert spanking traffic. This site (Spanking Webmaster) represents the distilled experience of someone who has been sending spanking traffic to affiliate programs since 2002. It's not an exhaustive list by any means, but it's a good listing of tested and proven places to start:
Kinkydollars.com
Kinky Dollars is the affiliate program for the Kink.com family of fetish websites. Although they do not have a pure male-dominant spanking fetish website, all of their BDSM-themed sites feature high-quality spanking, whipping, and caning material, and sells well to spanking traffic with good conversion rates. They have good affiliate stats, rock-solid billing, and an accounting department that blazes payments out fast and reliably. Hands down this is the best affiliate program to work with. Sites include:- Whipped Ass -- Fem/fem (lesbian) BDSM with spanking/whipping
- Sex And Submission -- raw bondage sex, canings, BDSM, big seller
- The Training Of O -- slavegirls trained, many punishments and ordeals
- Men In Pain -- Female domination of men, males spanked and caned
- Wired Pussy -- electrosex BDSM, cattle prods and zapper paddles
- Device Bondage -- extreme bondage, caning and whipping
Sign Up Here to promote the Kinky Dollars family of sites.
PainToy at Epoch
Paintoy is a quirky program at the extreme severity end of the spanking niche. Although a typical Paintoy.com photo shoot often begin with a "normal" OTK spanking, this site's bread-and-butter content is extreme, breath-takingly harsh whipping of willing masochists, often focused on the models' breasts and pussy as well as on their backs and bottoms. Serious sadism, vivid welts and a profusion of tears here! Does not sell well to mainstream "soft" spanking traffic as a rule, but goes over well with traffic that enjoys slavery fantasies and heavy BDSM play.The affiliate program is managed by Epoch, so the page where you sign up to promote Paintoy.com is pretty plain and unexplained. But the affiliate amenities once you are signed up (stats, rock-solid billing, and regular payments) are second to nobody.
Sign Up Here to promote Paintoy.com.
JT's Stockroom
Affiliate programs that sell sex toys, including BDSM ones like paddles and whips and riding crops and bondage gear, are everywhere on the internet. Trouble is, most of them sell the same made-in-China dropshipped crap, for about 300% of a fair retail price, so that they can promise you a 50% cut of the revenue and still pocket fat profits. That makes for a tough sale to your web surfer; the goods are shoddy and boring and the same at every site, plus being terribly overpriced.The Stockroom is different. They focus on BDSM toys, they were the first BDSM toy company to sell over the internet, and they sell high quality leather goods (among many other things) for a very fair price. Plus, they are widely known for astonishingly good customer service and fast shipping. These things, combined, make it easy to sell their stuff to your spanking traffic.
The downside is this: your payout is only 10% of gross sales. Since The Stockroom is a real company with fair prices, they don't have enough "slack" built into their pricing to offer much more. (Actually, you can get more if your sales volume goes high enough.) The Stockroom also pays regularly and on time, which is rarer than it ought to be among the sex toy sellers with affiliate programs.
Ultimately, however, it's the products on offer from The Stockroom that make it your affiliate program of choice for spanking toys. They have an excellent range of quality whips, canes, and paddles, plus all the restraints you'll ever want or need. Just a few examples:
- Short Riding Crop -- wide end, best ever for bottom or pussy or breasts
- Black Wooden Paddle -- with holes, pure spanking functionality
- Leather Flogger -- with attractive braided handle
- Bamboo Cane -- heavy and severe with crook handle
Sign Up Here to sell Stockroom spanking toys.
Hustlercash.com
Hustler Cash is the affiliate program for the online sites in the venerable Hustler Magazine empire. This is of interest to spanking webmasters because of Taboo Magazine, a breathtakingly kinky print magazine edited by Earnest Greene that features an astounding array of slick fetish photography combining spanking, BDSM, rubber and latex, peeing and watersports, bondage, and good old-fashioned raunchy sex. Taboo was the first ever magazine where you could find, for example, a high-quality photo of a woman with spanking welts on her butt, in handcuffs, giving a blowjob. The Taboo website features every major photoset from the magazine going back at least to 2004, so it's an incredible value for your surfers and very easy to sell.- Hustler's Taboo -- online companion to Taboo magazine
Sign Up Here to promote Hustler Cash sites.
Sweetmoney.com
Sweetmoney.com is a wide-ranging affiliate program with many hard core sites accross a broad range of edgy porn niches. Based in Candada with good affiliate stats and regular, reliable payouts. Their two sites of spanking interest are:- Red Ass Teens -- spanking, punishment, humiliation
- Sadoslaves -- harsh dungeon BDSM, whips, hot wax, electricity
Sign Up Here to promote Sweet Money spanking sites.
Bondagebank.com
The Bondage Bank family of BDSM sites is not tightly focused on spanking, but their gritty mix of bondage, BDSM, and hard-core sex includes plenty of flogging, caning, and whipping content. Hard core and intensely sexual, this material does not sell well to traditional spanking fetishists but it's OK for broader BDSM oriented traffic. Decent stats and prompt payments. Sites are:- Fucked And Bound -- Raw bondage sex, BDSM, male dominant
- Chanta's Bitches -- female/female domination, lesbian BDSM
- Captive Male -- femdom, women dominating and punishing men
Sign Up Here to promote Bondage Bank.
FetishWealth.com
The Fetish Wealth program features several sites of spanking interest. Sites are:- Perfect Spanking -- wide variety of spanking scenarios
- Pure Spanking -- harsh spanking and caning, school scenarios
- Rick Savage -- famous master of bondage and pain
- Tokyo Slaves -- Japanese bondage and BDSM, much pain
- Pain Freaks -- BDSM, nipple torment, clothespins, wax
Sign Up Here to promote Fetish Wealth spanking sites.
Advice For Spanking Webmasters
There are a few things I've learned over the years about selling porn in the spanking niche, and about being an adult webmaster in general:- Sex Sells: There is conventional wisdom in the spanking porn niche that says spanking fetishists don't want and won't buy sex, or anything else too hard core. This is not true. What is true is that you can sell the hell out of soft core spanking porn, because for many spanking fans, sex is not an essential part of the fantasy imagery they are looking for. But lots of people like to combine spanking and sex -- spanking is foreplay for many people -- so if you can find good spanking-plus-sex porn, you can sell it very easily.
- Be Woman-Friendly: You don't have to be a dick to (or about) women in order to sell porn. If you've seen very much porn, you'll know what I mean. A lot of porn people think you have to be woman-unfriendly (talking about filthy bitches and slutty whores and nasty cunts all the time) to sell porn. Maybe some of the men who buy porn like that sort of thing, but the secret is this: on the internet, there are a lot of women who enjoy porn (especially spanking porn) and will pay for it if they like it. But if anybody gets to call them a filthy slut, it's the man they love, who is not you. Be nice -- you can find a thousand ways to talk up how hot your porn is, to your male and female readers alike -- without having to be a misogynistic shithead about it. You'll sell more porn, to women, even.
- No Dating Sites: Dating sites, even kinky or fetish dating sites, don't convert well on spanko traffic. I can only assume that's because fetish dating sites that don't focus exclusively on the spanko niche don't have enough spanker/spankee profiles to make the sale. Maybe a good spanking-only dating site could thrive, but I've never seen one yet.
- Don't Chase Search Too Hard: Don't get too worried about the search engines, Google especially. When they are sending you lots of traffic, it can be sweet and profitable. But what Google giveth, Google taketh away again. Search engine placement is never permanent. And Google, like all big corporations, has a negative relationship with sexual material. If they could filter us out of their search results entirely, they would. Someday, they may. The lesson for you? Build good sites, build traffic relationships with other good sites, and let the search engine traffic fall where it will. At the end of the day, the engines have to help people find what they want. If you're what they want, and the engines don't find you, people will look for better search engines. Be what people want, and then put your energy into building more stuff people want.
- Keyword Domains: Having a good domain, with good keywords (especially "spanking" for our purposes) really matters. {keyword}spanking.com is way better to have as your site, than some random domain with hyphens or nonsense words in it. It helps a little with the search engines to have your keywords in the domain name, but more to the point, it helps with the surfers. Most people have a few keywords that are fetish triggers with them, the sex part of their brain lights up just by hearing or seeing the word. If "their" fetish trigger words are in your domain name, you've got their instant attention, and a chance to build a permanent relationship with that surfer.
- It's All About The Traffic: The key to making money is traffic, and if you don't want to be working every day just to stay even, that means you need to build a loyal community of surfers who return again and again to your sites. They may not buy today, they may not buy tomorrow, but if they keep coming back, someday you'll have a chance to put an offer in front of them that they will buy. And meanwhile, your site is the one they suggest to others. Your site is the one they link to.
- Go Light On Ads At First: Worry about the traffic (which means worry about pleasing your audience) before you worry about the money. If you're too quick to slather ads all over your site, people won't like it and you'll never be able to make your site their default surfing stop. And it's pointless anyway -- when you're just starting out, you don't have the traffic volume to make money on your sites and pages anyway. So don't litter your pages with ads until you've got the traffic to make it worth your while.
- No Monocultures: Keep looking for and promoting new stuff. When you've got an affiliate program that's really making money for you, it's tempting to build more and more sites and pages and blog posts promoting their stuff, because that's where your money is coming from. Trouble is, nothing good lasts forever. And if you've focussed on one good thing to the exclusion of everything else, you're cruising for hurt when that good thing stops being so good. My rule of thumb is, if any one program starts providing more than half my income, it's time to get very serious about building other income streams. If you've ever owned stocks, you've heard about the importance of diversity; this is the same concept in a different context. Don't keep all your eggs in one basket; eventually, you will start losing baskets.
Adult Blogging Tips from Spanking Blog
This article is from several years ago but it covers a lot of the nuts and bolts of blogging for profit about adult topics. Very useful for any adult webmaster who is just starting out. Excerpt:
DO: Do make sure you love your theme. If you don't, you'll be bored blogging about it every day. Next thing you know, it will be six weeks since you've posted.
DO: Do plan for the long haul. When you blog, you are building a personal brand. That takes time. If you can't see yourself maintaining your blog in three years, why go to all that effort?
DO: Do make sure you own and control every aspect of your blog. Buy your own domain. Pay for our own hosting, especially for any images you are putting up. (All free image hosting services suck unwashed donkey.) Make sure you control your blog software and that nobody else has a right to syndicate or profit from the text on your blog.
DON'T: Don't use a "blogging service" -- you don't need it, and if your blog is on someone else's domain, you don't really own it. What if they go bankrupt and close their doors? Where is your blog then? Much better to have it on your domain, which you can move to a new host in a few hours if trouble strikes. Or what if your blogging service starts running ugly ads beside your blog posts? Sure, they don't do that now -- but who knows what they'll do after an IPO, two mergers, and a corporate acquisition?
DO: Do plan for the long haul. When you blog, you are building a personal brand. That takes time. If you can't see yourself maintaining your blog in three years, why go to all that effort?
DO: Do make sure you own and control every aspect of your blog. Buy your own domain. Pay for our own hosting, especially for any images you are putting up. (All free image hosting services suck unwashed donkey.) Make sure you control your blog software and that nobody else has a right to syndicate or profit from the text on your blog.
DON'T: Don't use a "blogging service" -- you don't need it, and if your blog is on someone else's domain, you don't really own it. What if they go bankrupt and close their doors? Where is your blog then? Much better to have it on your domain, which you can move to a new host in a few hours if trouble strikes. Or what if your blogging service starts running ugly ads beside your blog posts? Sure, they don't do that now -- but who knows what they'll do after an IPO, two mergers, and a corporate acquisition?
Read the whole article here.
The Customs of Blogistan from Tiny Nibbles
As a webmaster with commercial intent, if you choose to use blogs in a money-making way you'll inevitably have clashes with the folks who think blogging is a form of pure art that should not be sullied by filthy money and grubby porn. However, these folks are also going to be some of your best sources of traffic, if you post interesting things and manage to avoid pissing them off. Accordingly, it's useful to understand the broader, mostly-noncommercial blogging culture. Violet Blue, one of the longest running sex bloggers on the web, has written a very useful article on blogging customs. It's opinionated, of course, but in a good way, and as with all expert advice, it doesn't pay you to disregard any of it until you're very sure you know what you're doing. Excerpt:
Never insult the reader, call them a freak for liking anything you think is strange, or suggest the reader is not smart. Never
judge anyone's sexual preferences or orientation. Let people think things are weird all by themselves -- don't assume the reader
will agree with your perceptions about what's right and wrong in any context. When I run Fleshbot, my line is this with the writers:
no one cares if you think trannies are freaky or fat chicks are gross; the reader who's into it (and there's a lot more than you think)
is a reader just like anyone else. If you have something to prove about your sexual orientation, this isn't the place to make your point.
If it makes you uncomfortable, or you're more worried about what people will think of you for posting it than the fun things you can say
about it, don’t post it -- give it to me!
My ethics about content: Avoid racist and sexist content. If it's "interracial" but really hot, say something about how lame the titles are or how stupid racial sexual stereotypes are, but how nasty and hot the sex is. I link to christian anti-porn sites when I slap them, hard, and want them to see who is sending them traffic. No one is ever 'stupid' or 'sick' for liking sex, no matter what kind. I make fun of stereotypes and pastiches; I won’t endorse a "how to pick up chicks" book, but *will* make fun of it. I'm all about irony (especially of sexual stereotypes), making smart commentary, finding hot things to wank to and strange things for people to look at.
My ethics about content: Avoid racist and sexist content. If it's "interracial" but really hot, say something about how lame the titles are or how stupid racial sexual stereotypes are, but how nasty and hot the sex is. I link to christian anti-porn sites when I slap them, hard, and want them to see who is sending them traffic. No one is ever 'stupid' or 'sick' for liking sex, no matter what kind. I make fun of stereotypes and pastiches; I won’t endorse a "how to pick up chicks" book, but *will* make fun of it. I'm all about irony (especially of sexual stereotypes), making smart commentary, finding hot things to wank to and strange things for people to look at.
Read the whole article here.
Other Webmaster Resources
All adult webmasters will find it useful to monitor one or two of the bigger adult webmaster discussion boards, such as:- Go Fuck Yourself (GFY): One of the biggest adult biz boards. Very lightly moderated, lots of spam and chaos and stupid board shenanigans. But also, most of the serious players in the web porn business are there. Immense immounts of adult business information if you are clever about weeding wheat from chaff.
- Netpond: Another long-established board with plenty of industry power and expertise represented. Lots of handy tutorials and friendly advice. Much better moderation to keep the jerks and spam under control; more business and less goofing off.
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More to come!
[If you have a resource of specific interest to spanking webmasters that you'd like to advertise on this site, drop a line to webmaster "at" eroticadollars.com with your proposal. Or, if you are a spanking webmaster yourself and use a resource you find particularly helpful, by all means feel free to suggest it! Links to other articles about the commercial side of the spanking porn business would also be appreciated.]